Eden Zeilo, Vice President of Global Integrated Marketing at Black … – happi.com

As the new VP of global integrated marketing at Black Opal, LLC, Eden Zeilo oversees BLK/OPL and Fashion Fair, two iconic brands in the beauty space.

Zeilo holds an MBA from Harvard Business School and a Bachelors in Operations Research from MIT. Prior to joining Black Opal, she was with Unilever North America as a director of brand marketing and strategy.

In this Happi Podcast, Zeilo talk…….

Integrated Marketing Needs PR. And Now! – PR News – For Smart Communicators

The phrase “the future of PR” has buzzed around our industry since the early 2010’s. In 2016, a USC Annenberg survey found only 27% of agency leaders believed that by 2020 the term “public relations” would adequately describe their work.

The following year, 90% of marketers and PR experts told Annenberg they thought the two disciplines were integrating and eventuall…….

Chlear: Delivering Effective Integrated Marketing Seamlessly – startup.siliconindia.com

Vines, mobile marketing, and everything that comes under the umbrella of paid marketing.

Technology includes developing websites, mobile applications, and their management. A brand needs a solid and dynamic online presence and marketing strategies can work wonders only with an active online presence and strategy. CHLEAR has developed a high level of expertise in ecommerce enabled websites and mo…….

Mamaearth launches its integrated marketing campaign #IssWinterGlow – afaqs!

The campaign film highlights the brand ideology of bringing the wisdom and goodness of household DIY recipes in easy-to-use formats with the same goodness of natural ingredients without any toxins. 

 Mamaearth from the House of Honasa, launched its latest integrated marketing campaign, #IssWinterGlowNaturally, with celebrated actor and brand ambassador Shilpa Shetty Kundra. 

The …….