<!–Uday Deb
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Consumer Analytics is the area in which the consumer data can be extracted to get the maximum insights. The data is being received from different sources viz. digital media and the other media. The touch points in the organization provide the immense data and the same can be analyzed by the marketers for their maximum benefit.
The changing trends in the market are driving the companies to work on the unused data which is derived from the customer feedbacks. It is the processes that defines the customer satisfaction on various products. The inputs adopted by the marketers can lead to storage of data in the cloud form in the organizations.
The data mining tools enable the useful data to be exploited out of the total data available in the warehouses. The virtual space has the potential of bringing the data which is analyzed by the marketers for their deciions in the businesses. The consumer behaviour is visible through the data retrieved by the marketers.
The use of data science is making the consumer analytics strong as the extent of visualization becomes effective. The emerging tools in data science may augment the usage of consumer analytics. The key to successful organization lies in the triangulation of Consumer analytics, data science and technology.
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Disclaimer
Views expressed above are the author’s own.
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Disclaimer
Views expressed above are the author’s own.
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Source: https://timesofindia.indiatimes.com/blogs/marketing-swan/consumer-anaytics-and-data-science/