“In order for the game to function properly, some data is communicated to Ad Networks,” emailed Sybo, the company that makes Subway Surfers. “As a company, we do not track users for advertising purposes without their consent.” It didn’t specify why it needed to send so much personal information to ad companies to function properly.
Source: https://www.washingtonpost.com/technology/2021/09/23/iphone-tracking/